ODDA 23 wants to go deep to really understand how important it is to always keep your energy grounded and honestly focus on the real values of life and believing in yourself. The last 10 years — especially the last 5 — which are the focus of this new issue, we experienced a tremendous change in our society, from food habits, to communication, to educational values, as well as the way we understand fashion, consumers, products, and beauty. Everything is back to basics, from the necessity of keeping things authentic, passing by the silhouettes, to never leaving behind the “real” beauty our past selves used to experience. It was based on not plasticized or extra processed aesthetic but instead honest, innocent, and explorative beauty.