Style Not Com’s signature sees white text on a blue background on its Instagram grid, giving readers bite-sized tidbits of what is going on in the industry on a day-to-day basis. Easy to read and consume, the Instagram account began when Gvishiani bought the URL Stylenot.com in 2015 when Condé Nast shut down the beloved fashion news platform Style.com. One for nostalgia, Gvishiani wanted to keep the democratizing of fashion news alive and began his own style of reporting.

In 372 pages, fashion lovers will find Style Not Com’s coverage of 2022 in flippable form. Offering something new to fashion reporting, Style Not Com is here to stay and Gvishiani’s insights will now be forever cemented in a physical book.